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Information Details
Aerospace Shuangling Company Full Marketing Special Training for Market Development
Release time:
2019-08-24 09:42
Source:
On August 25, Shuangling Company organized a special training for all personnel in the marketing department, technology department, production department and development department with the theme of "market development. At the meeting, Mr. Li took "market development" as the center, and carried out training on multi-level market demand changes, social relationship maintenance, customer information development, policies closely related to market development, etc., in order to achieve full marketing The purpose of laying a good foundation.
Training points:
1. what is PR?
Public relations, that is, public relations, is a kind of relationship between social organizations and the part of the public that constitutes their living environment and affects their survival and development. It is a science that an organization establishes a good relationship between employees and organizations inside and outside the organization in order to achieve a specific goal.
2.Business Meeting Etiquette
Greeting order:
(I) status, greet the higher one, (II) the lower one, greet the higher one first.(III) host greets guests first (IV) men greet women first
Cover your hands and salute:
(I) the venerable master is in the front, the venerable master (II) not hold the left hand first.(III) without sunglasses, hat, gloves
Self-introduction: unit department title name
Introduction:
(I) introduce leadership first
(II) ① Same level: greeting relationship name title
② High-level: greeting, position, address, and introduce to the other party
3.Information Gathering and Forecasting
(I) a professional approach to collecting information:
① Train your own marketers ② Hire external experts
③ Government resources ④ Public website ⑤ Establishment of database
(II) observation of competitors and other outside groups
Participation in competitor activities
② Do a good job of market forecasting ③ Analysis of future demand
4.Customer Development and Maintenance
We should often walk around and communicate face to face with customers, be enthusiastic in the face of customers, pay attention to the details of the customer company, analyze "what I have brought to customers", quantify the benefits brought to customers, cause qualitative changes, and regularly evaluate the value of customers.
5.New product development
The development of new products determines the future of the enterprise, and the improvement and renewal of products and services have a decisive impact on maintaining or increasing the sales of the enterprise. Expand the advantages of the product and evolve the advantages into indicators that cannot be imitated.
6. production issues
Enterprises from production to sales is a circular system, no matter which link of production and marketing problems, will affect the development and survival of enterprises.
Hubei Aerospace Shuangling Logistics Technology Co., Ltd. has been established for more than 40 years. From caster business, to airport, to trolley, the business field is constantly expanding, and the products are constantly increasing. In the new era of network marketing, not only market sales, but also every link of production is competing with the market. Carrying out full staff marketing can further improve the combat effectiveness of Aerospace Shuangling enterprises and accumulate greater strength for business development.
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