Reprint the 127th Canton Fair exhibitors how to "cloud display" and "cloud marketing"

In order to ensure the quality of the canton fair held online for the first time and continue the qualification requirements for exhibitors in offline physical exhibitions, enterprises outside the above scope can participate in the third-party cross-border e-commerce platform activities of "synchronizing canton fair and enjoying business opportunities around the world.

3. What are the specific arrangements for the exhibition?

The exhibition area of export exhibition and import exhibition shall be set with reference to the previous entity exhibition. Special zones are set up for exhibitors from poor areas, and at the same time, they are included in the list of exhibitors in the corresponding exhibition area according to the categories of their exhibits. All the exhibition contents are online at the same time.

Export Exhibition:There are 50 exhibition areas according to 16 categories of commodities, namely electronics and home appliances, lighting, vehicles and accessories, hardware tools, machinery, building materials, chemical products, energy, daily consumer goods, gifts, textiles and clothing, footwear, home decoration, office, luggage and leisure products, food, medicine and health care.

Import exhibition:There are 6 categories, namely electronics and home appliances, building materials and hardware, machinery and equipment, food and beverages, household goods, fabrics and home textiles.

4. The specific form of the Canton Fair held online?

The 127th Canton Fair will fully use advanced information technology to establish a comprehensive online display and docking platform on the official website of the Canton Fair. All exhibitors that have been arranged for the booth of the Canton Fair will be displayed online and participate online according to their exhibition area. The platform provides all-weather online promotion, supply and procurement docking, online negotiation and other functions, including four major sections:

Online display docking platform

First, enterprises upload pictures, videos, 3D, VR and other formats of the enterprise and product information, multi-form, multi-dimensional, convenient display;

Second, according to the booth arrangement data of this Canton Fair, enterprises can upload virtual booths to facilitate enterprises to display their images and release products in a three-dimensional manner;

The third is to strengthen and improve the search and query function. Buyers can query products or enterprises through exhibits classification, product and enterprise keywords, booth number, etc., and visit the enterprise virtual booth.

Please focus on organizing exhibits and uploading data on the online display docking platform.

► Live Marketing

Establish online live broadcast columns and links, and set up a 10 × 24-hour all-weather online live broadcast room for each enterprise. The live broadcast room is not limited by time and space. Enterprises can not only conduct individual face-to-face negotiations with customers on the Internet, but also promote and promote a large number of customers at the same time through online live broadcast, and provide functions such as viewing on demand, video uploading, interactive communication, and sharing, provide convenience for enterprises to carry out personalized live marketing and communication and negotiation.

Please plan the live content and design the process in advance.

Supply and procurement docking

The platform supports exhibitors and purchasers to release supply and demand information, strengthens online matching, and provides honest background information for both parties to the transaction, including the attendance of purchasers, the place of registration, the previous participation of exhibitors, whether they are brand enterprises of the Canton Fair, etc., to replicate the trade negotiation environment of mutual trust between the two parties to the physical exhibition online. In order to respect and ensure the privacy of B2B trade, both parties can choose third-party tools to conduct in-depth negotiations, establish orders and other follow-up processes. The platform also provides some video conferencing and social software links to facilitate the use of both parties. The platform page provides multi-language translation support to facilitate communication between buyers and exhibitors.

► Third-party platform synchronization activities

The 127th Canton Fair will set up a special topic of cross-border e-commerce comprehensive test area; at the same time, some domestic third-party cross-border e-commerce platforms will hold activities with the theme of "Synchronizing the Canton Fair and Enjoying Business Opportunities Around the World". Enterprises can participate in the activities of third-party e-commerce platforms on a voluntary basis. The list of relevant platforms is yet to be announced.

5. How to login online exhibition platform?

About 25000 export exhibition enterprises and about 400 import exhibition enterprises that have been arranged for the booth of the 127th canton fair can use the account number of the original participating ejietong system to log in to the exhibition platform, and other users cannot log in. Domestic and foreign purchasers and audiences can enter the online exhibition platform through portals such as the official website of the Canton Fair to register and log in, inquire about the name of the enterprise, browse the exclusive page of the enterprise, click on the product information, and visit the direct broadcast room of the enterprise (if the enterprise has set access restrictions, the audience needs to apply to the enterprise for an invitation code to enter). The conference will clarify the specific login process in the follow-up exhibition guidelines.

6. Specific requirements for uploading enterprise information and exhibits information?

At present, the platform is still under development. Please prepare relevant materials in advance and upload them after the platform is opened for use in early May.

Time requirements:Complete the upload of all information before May 25.

Technical Specification:According to the development progress of the platform, the specification parameters of some uploaded materials are provided first, and the conference will continue to supplement them in the following exhibition guidelines.

Quantity requirements:Each enterprise should upload at least 10 representative products in each exhibition area. Enterprises that have obtained more than one booth need to upload 5 more products for each additional booth. Upload at least one video display file. There is no upper limit on the number of uploaded exhibits; the uploaded items are not less than the lower limit requirements.

Each enterprise can upload a virtual booth in VR format in each exhibition area.

Material suggestions:Product multi-angle appearance display diagram, functional diagram, text introduction, specifications and technical parameters; Enterprise text introduction and real-life pictures.

Information quality:Each product must provide detailed Chinese and English name, product description. Pictures, videos, 3D display files, etc. should be clear, with prominent features, and the display content should be as rich and diverse as possible. If the enterprise needs, it can customize the product code according to the situation to facilitate docking with its own database.

7. How to arrange the training for online exhibition?

First, enterprises should fully do a good job in self-training according to their own needs and the characteristics of online exhibitions. Second, the technical support party will organize video training in May (the specific time will be notified separately); Third, the organizers will make exhibition guidelines and publish them several times according to the progress of the exhibition organization. Fourth, the provincial and municipal trade groups will also organize exhibitors to carry out training as appropriate.

8. How to participate in the 2020 Canton Fair Export Product Design Award (CF Award) selection?

The call for products for the 2020 Canton Fair Export Product Design Award (CF Award) will be open until June 30. Please select whether the product will participate in the CF award when submitting the product information displayed online at the 127th canton fair. The relevant selection work will be postponed until before and after the autumn fair.

9. What are the arrangements for the protection of intellectual property rights and the handling of trade disputes?

At the organizer level, in the existing mechanism of the Canton Fair, according to the actual situation of the network, a column is set up on the official website of the Canton Fair to provide intellectual property protection and trade dispute handling services for exhibitors and purchasers.

At the exhibitor level, according to the characteristics of online hosting, technical support will be strengthened and a protection mechanism will be established. Enterprises can protect their intellectual property rights by setting the scope of buyers and spectators who browse products and participate in live broadcast.

Other activities?

At the same time, the Canton Fair will hold online forums (international trade development forums, industry special forums), online signing (domestic and overseas connections), new product release (display of innovative products) and other activities, which will be scheduled by the conference and organized for overall publicity and promotion. Enterprises are welcome to actively participate in and pay attention to related activities.

11. Warm Tips

Recently, the Canton Fair has received reports that some people spread false information in the name of the online Canton Fair, allowing enterprises to upload information, send links to relevant websites, and even charge fees, which has a bad impact. Exhibitors must pay attention to it: first, the online information upload requirements of the Canton Fair will be communicated to the enterprises through the trading group, and they must maintain communication with the trading group; Second, if enterprises have service needs such as publicity and promotion, enterprises can choose service providers independently, voluntarily and on their own, without any interference from the organizers and contractors. If an enterprise encounters any unit or individual who charges fees in the name of the conference, please do not be credulous and beware of being deceived.