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Information Details
Canton Fair Change "Net Fair" Space Shuangling Collection Concerns
Release time:
2020-04-17 18:19
Source:
In response to the severe situation of the global epidemic, the executive meeting of the State Council held on April 7 decided that the 127th Canton Fair would be held online in mid-to-late June. Many netizens said that the Canton Fair will be transformed into a "network fair".So, online Canton Fair specific how to hold?How do exhibitors participate in the online Canton Fair?Exhibitors how to display docking, negotiation, trading?
The relevant person in charge of the Ministry of Commerce introduced at a press conference held by the State Council Information Office on April 10 that the online Canton Fair will be a brand-new structural design and process reengineering, mainly including online display and docking platform, cross-border e-commerce zone, and live marketing. The three parts of the service integrate display docking, negotiation and transaction.
Online display docking platform
The migration of the Canton Fair from the physical exhibition hall to the Internet is a brand-new exhibition process for enterprises. How to prepare for the work in an orderly manner?Li Xinggan introduced the establishment of an online display docking platform. The Ministry of Commerce will push all 25000 Canton Fair exhibitors to display online, and will be divided into export exhibitions and import exhibitions according to the familiar original entity exhibition settings, with corresponding exhibition areas set up respectively. Among them, the export exhibition is divided into 16 categories of commodities according to electronic household appliances, daily consumer goods, textile and clothing, medicine and health care, with 50 exhibition areas respectively. The import exhibition will set up 6 major themes such as electronic household appliances and building materials and hardware, and all exhibits will be launched at the same time. The Organizing Committee will optimize the inquiry system and improve the search function in multiple languages to facilitate buyers to find exhibitors and exhibits. Through technical means, focus on the promotion of Chinese brand enterprises and commodities. At the same time, we will strengthen the supply and procurement docking service, hold special docking activities online, increase online matchmaking efforts, and enhance the effectiveness of the exhibition.
Cross-border e-commerce zone
Organize activities with the theme of "Synchronizing the Canton Fair and Enjoy Business Opportunities Around the World". Through the establishment of exchange links, online business activities will be carried out at a unified time in accordance with the unified name and image established by the Canton Fair.
It mainly includes two parts:
1,Set up a special topic of cross-border e-commerce comprehensive test area, publicize the work of each comprehensive test area, and promote a number of cross-border e-commerce brand enterprises.
2,Select a number of cross-border e-commerce platforms to highlight the "business-to-business" trade show features. The main purpose is to cooperate with B2B platforms and take into account some B2C platforms. The platform is encouraged to organize various enterprises that meet the quality standards to participate in the Canton Fair and expand the scope of beneficiary enterprises.
Live Marketing Services
The Canton Fair will focus on B2B, taking into account some B2C platforms, and build a 10 × 24-hour all-weather online foreign trade platform to provide exhibitors and purchasers with online promotion, supply and procurement docking, online negotiation and other services, so that Chinese and foreign merchants can place orders and do business without leaving home.
Li Xingqian, Director of the Department of Foreign Trade of the Ministry of Commerce, introduced at the press conference that this online Canton Fair will provide live marketing services, will establish live online columns and links, and set up a separate 10 × 24-hour online live broadcast room for each participating company.This live broadcast room is not limited by time and space. Enterprises can not only have individual face-to-face negotiations with merchants on the Internet, but also broadcast live through the network, and publicize and promote to a large number of merchants at the same time.
Before the exhibition, the Ministry of Commerce will conduct special training for enterprises to enhance their live sales capabilities. In addition, the platform will also provide functions such as viewing on demand, video uploading, interactive communication, and sharing to enrich the manifestations of the exhibition.
Canton Fair